Omnichannel Solutions: How to Choose the Right Platform for You

An omnichannel way of running a business today doesn’t happen with small businesses and startups as it requires an enormous amount of resources.

To be successful, spectacular, and sophisticated is quite expensive and time-consuming, something that only big companies and enterprises can afford.

Choosing the right ecommerce platform for omnichannel sales is an essential part of growing your business. Wondering which omnichannel solutions to consider or how to pick the best platform?

Keep reading and find out!

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Why Do Business Want to Be Omnichannel

Why Do Business Want to Be Omnichannel

There are three main reasons why businesses decided to be omnichannel:

  • Omnichannel approach benefits a business allowing to put use the best offline and online space to engage customers and boost sales.
  • Omnichannel possibilities allow establishing a shopping environment including all possible ways to meet customers’ needs and expectations.
  • Omnichannel is attractive for devoted shoppers who live with smart devices.
Customization & Usability

6 Things to Consider When Choosing an Omnichannel Ecommerce Platform

There are six things you need to keep in mind when choosing an omnichannel solution.


1.Flexibility & Expandability

Your ecommerce platform is expected to be designed in a way that it can fit your exact needs. It is essential to draw your attention to platform reliability.


Whoever has a service-oriented approach scores as a simplified changing of different parts of functionality saves time for web deployment.

2. Staff

When choosing an omnichannel ecommerce solution, one more thing to look for at the same time is experts of specialists who can help you with the platform. Any ecommerce system for omnichannel strategies and sales requires the support of experienced developers who have been working for some time now on the platform.

3. Customization & Usability

As you probably know, omnichannel sales can’t be performed with a specific set of tools and rules.


When choosing a platform for secure and seamless sales, you must also pay attention to adjustable settings, comfortable UI and UX features, extra custom modules, and etc.


4. License Cost

Usually, there are two types of ecommerce systems – community and enterprise systems. The first one is basic, free and is perfect for beginners in setting omnichannel sales. The second one is a premium edition designed to meet the needs of growing businesses. If you are serious about your online business, choosing a paid-only edition is the right option.


This type of ecommerce platform is paid monthly or annually and includes technical support from the vendor, updates, hosting, and offers an extensive set of features. Free ecommerce solutions, on the other side, don’t offer support. The support is provided by old-hand developers on tech forums.


It is not tough to decide what’s right for your business, right?

5. Support

Paid ecommerce platforms include 24/7 support for all customers. If you want to cooperate with a reliable or certified partner, design a new page, get a consultation on a new project, the customer support team is always here to help you. You can connect with professional developers and experts and start your new project (new product, page, blog or something else).

On the other side, if you are using a free ecommerce platform, you will need to hire a solid team of developers and designers to make sure your website is properly maintained.

From cost savings and effectiveness point of view, a paid ecommerce platform is again a better choice.

6 Things to Consider When Choosing an Omnichannel Ecommerce Platform

6. Integrated Features and Tools

You need an omnichannel ecommerce solution that can provide you with all the features and tools you need to run a successful online store.


An ecommerce system with third-party integrations is one characteristic of an omnichannel ecosystem. All important integrations like accounting software, payment systems, delivery, logistics, CRM, HR management, and more have to be connected to the platform saving time to market.


These 6 essentials highlight all criteria for choosing the best ecommerce solution for omnichannel sales.

Integrated Features and Tools

3 Best Omnichannel Solutions

We did our research and narrow down the options to three best omnichannel solutions.

Shopify is an easy-to-use and popular ecommerce solution, perfect for running an omnichannel store. The platform allows you to optimize titles, meta tags, and obtain Sitemaps. Unlike other solutions, Shopify uses the most advanced technology and latest tools to integrate into the website. Shopify also has a team of experienced professionals who are here to help you and find a solution to your problem. With Shopify, it shouldn’t be hard to expand your online reach. Omnichannel ecommerce brings native selling to social media, marketplaces, messaging apps, online communities, and more. Shopify Plus removes the complexity of managing sales channels by optimizing omnichannel campaigns, orders, inventory, and fulfillment. With over 20 channels, Shopify makes omnichannel simple for both you and your customers.


Magento is a great platform for businesses and brands that want to grow fast. It is a popular ecommerce solution and a reliable platform for retailers who want to succeed with ecommerce. Magento Commerce and Magento Order Management help you meet the needs of today’s customers by creating superb omnichannel experiences. Customers want to purchase whenever they want, through any device or channel and they expect a variety of options.


BigCommerce is similar to Shopify. It is an easy-to-use platform that helps you build your own store and start selling. The platform integrates with popular payment gateways such as Stripe. PayPal, Apple Pay, and others. It offers a seamless approach to omnichannel selling, serving as the main hub for all of your channels. BigCommerce integrates with Amazon, eBay, Facebook, Pinterest, and Google Shopping.